The Hart Collective

I had the privilege of collaborating closely with Joe Hawley, a former center who played in the National Football League (NFL) for both the Atlanta Falcons and the Tampa Bay Buccaneers. My work primarily centered around helping to develop his personal brand, where I focused significantly on a project known as the Hart Collective. This initiative aims to provide a supportive and safe environment where individuals can explore their identities and uncover their true passions in life. In building the Hart Collective, I was involved in several key aspects of brand development. This included establishing the overall brand identity, which encompasses the look and feel of the collective. I designed a distinctive logo that encapsulates the essence of the organization and crafted engaging content that resonates with our target audience. Through our efforts, we aimed to create a welcoming space that encourages self-discovery and personal growth, ultimately guiding individuals toward their heart's true calling.